The News Isn’t Unsafe, and Brands Need to Recognize This Through Their Advertising

Programmatic can help by refining its approach to ad creation

Is the truth brand safe? Many brands behave as though it isn’t. Afraid that consumers won’t be able to distinguish between their message and a well-reported news story, they shun publishers of hard news in favor of content more easily controlled: softer stories (or simply audiences) divorced from any consideration of what the audiences are reading.