Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Focusing on direct consumers’ changing needs and their right to privacy is becoming increasingly critical—and challenging—than ever. Christine Cox, IKEA U.S.’VP of Digital Data and Analytics along with Mozilla’s CMO Lindsey Shepard, spoke at Adweek’s Outlook 2022 event about the ever-evolving strategies to understand consumers and protect consumers’ privacy and engender their trust.