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The events of this past year surrounding social justice has made a significant impact, but has left a gap between having necessary conversations and taking real action so that a change can happen.
At Adweek’s Brandweek Sports Marketing summit, the NBA‘s executive vice president and chief marketing officer Kate Jhaveri and WNBA‘s head of league operations Bethany Donaphin discussed their efforts toward turning words into action and creating change. In an effort to advocate for players, leagues and fans both the NBA and WNBA created numerous initiatives dedicated to addressing how to better provide support and resources.