Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.
The vast majority of the 140-character and 280-character tweets sent via Twitter have very short shelf lives, but not so for one from Ari Chambers, founder of Bleacher Report’s HighlightHer, posted on April 5, 2017.
The tweet was short, but sweet: “The WNBA is so important.”
Twitter director of consumer marketing Robin Tilotta called Chambers’ tweet a “rallying cry around an important sentiment and an important tweet that has persisted over the years.