Sports Marketing

How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020

Going beyond traditional sponsorships to work with companies and support players

Shiz Suzuki, AVP of Sponsorships and Experiential Marketing at AT&T and Christy Hedgpeth, COO, WNBA speak with Adweek community editor Ko Im. Adweek

By Patrick Kulp

November 19, 2020

When the Women’s National Basketball Association first rolled out its inaugural Changemakers partnership program in January, the league couldn’t have known just how much life was about to change in the coming months.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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