When the Women’s National Basketball Association first rolled out its inaugural Changemakers partnership program in January, the league couldn’t have known just how much life was about to change in the coming months.
How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020
Going beyond traditional sponsorships to work with companies and support players
Shiz Suzuki, AVP of Sponsorships and Experiential Marketing at AT&T and Christy Hedgpeth, COO, WNBA speak with Adweek community editor Ko Im.
Adweek
