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Adweek went far afield for our second annual list of Powerful Women in Sports, selecting leaders from the burgeoning world of esports, the ascendant women’s soccer arena and a brand-new basketball league—plus the mar-tech and artificial-intelligence innovators serving the sports marketing ecosystem. Here, Adweek honors the 35 female executives and influencers who are winning over the next generation of fans and scoring new partnerships with brands.
Chairman, president, CEO, United States Tennis Association;
chairman, U.S. Open
The firsts keep stacking up for Adams, the first pro player, the first African American and the youngest person to serve as the top executive of the U.S.