The Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote Itself

Co-opting branding has increased library usage

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Your local library can provide you with free information and resources that match that of brands like YouTube, Spotify, Netflix and more. The difference? Your subscription is free.

At least, that’s the point the Milwaukee Public Library tried to make earlier this fall when it hijacked those brands’ logos. In an effort to get locals to reconsider the library and what it could do for them, the Milwaukee Public Library and creative shop BVK revamped brand logos.

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