The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space and $150,000 to Black Lives Matter, among other community-building measures.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in