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With over a decade of experience at XO Group’s multiplatform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media.
“Couples have come [to The Knot] after getting engaged for years,” said Winikka, “but now the expectations of what it means to plan a wedding are changing.”
Winikka joined The Knot as a copy editor in 2006, eventually working her way up the editorial ladder to become site director.
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