The Knot's Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Anja Winikka creates in-person workshops around the country

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With over a decade of experience at XO Group’s multiplatform wedding inspiration and planning brand The Knot, Anja Winikka knows better than most just how much the wedding industry has been affected by the advent of social media.

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This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.