The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

And it has many other uses in and outside of the home

If you’re enjoying the soft feeling of your jeans or shirt against your skin at the moment, the odds are good that you owe a debt of gratitude to a woman named Audrey Gaiser. She wasn’t an inventor or an executive or a marketer, but something better than all three: She was an inspiration.

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This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.