The Inspiration Behind Bounce Was a Man Trying to Help His Wife Do Laundry

And it has many other uses in and outside of the home

The sheets’ antistatic properties make them useful for cleaning laptop screens or pulling pet hair off of upholstery and the smell helps make your suitcase smell less moldy.
The sheets’ antistatic properties make them useful for cleaning laptop screens or pulling pet hair off of upholstery and the smell helps make your suitcase smell less moldy. Bounce

Key insight:

If you’re enjoying the soft feeling of your jeans or shirt against your skin at the moment, the odds are good that you owe a debt of gratitude to a woman named Audrey Gaiser. She wasn’t an inventor or an executive or a marketer, but something better than all three: She was an inspiration.

This story first appeared in the March 16, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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