The Future In-Car Experience and What It Means for Marketers

Connected vehicles present a unique opportunity

LAS VEGAS—At CES 2020, there was a lot of buzz about the future of autonomous vehicles and the freedom that passengers will have during trips in driverless cars. What will that mean for marketers? Adweek sat down with two experts, Bill Wyman of Harman and Anne Mellano of Bestmile, to discuss this growing area of interest and help steer advertisers in the right direction.