The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners

The pandemic didn't stop the animal brand from bringing fans the Best Dog Day Ever

Best Dog Day Ever has quickly turned into an experiential tentpole for The Dodo. The animal brand debuted the franchise as a one-day pop-up with activities and photo ops for dogs in New York City in 2018, followed by a monthlong, Halloween-themed experience in 2019 that drew around 10,000 pet owners to Williamsburg.