The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women

Despite some blowback, overall the spot was a huge win for the brand

The Gillette ad resonated with women more than men. Gillette

Gillette recently launched an advertisement “The Best Men Can Be” on Twitter that plays on their tagline and offers a perspective on modern day masculinity. The ad has generated strong reactions on social channels, and the brand is facing a wave of backlash to the advertisement.

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@JaneZupan Jane Zupan is the senior director of product marketing at Crimson Hexagon.