Jane Zupan is the senior director of product marketing at Crimson Hexagon, where she heads up go-to-market strategy. Prior to joining Crimson Hexagon, Jane built out the product marketing function for Attivio and previously did the same for Ektron (now Episerver).
Analyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads
The Washington Post was the Big Game’s advertising winner.
The Data Behind Gillette’s Ad Shows It Had the Biggest Impact With Women
Despite some blowback, overall the spot was a huge win for the brand.