The Creators of 4 Meme-Inspiring Ads Discuss the Campaigns That Spawned Them

Adweek caught up with the minds behind several viral sensations

Memes inspired by ads are not uncommon, often extending the reach of campaigns via unpaid media. But it’s hard to predict when an ad might inspire such a viral sensation as the “But That’s None of My Business” Kermit meme or riffs on The Most Interesting Man in the World’s “I don’t always drink beer” line and harder still to try to make it happen.

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