The Color Factory Offers More Than Just Instagram Fodder

Pop-up that celebrates color inspires brands and gets involved with local communities

As its name implies, Color Factory provides an ideal opportunity for splashy Instagram posts—but it also offers more than just social media fodder. The ticketed experience, which launched in San Francisco in 2017, celebrates color through interactive site-specific installations created by local artists. After its initial run, the pop-up expanded to a second temporary exhibit in 2018 in New York’s SoHo neighborhood, then a third space in Houston last fall.