The CMO Behind the NFL's 100th Season Celebration

Thinking year-round to keep the momentum going

Just weeks into the National Football League’s 100th season, NFL chief marketing officer Tim Ellis is already looking ahead to February’s Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on—on and off the field—how the league is incorporating players into its social strategy and the best marketing advice he’s ever gotten.