NFL Adds OMD to Media Agency Roster Without a Review

Havas Media handles the league's digital and shopper marketing accounts


The NFL will kick off its upcoming season with a new media agency partner.

The league has drafted Omnicom Media Group’s OMD to its media agency roster without a review, sources knowledgable about the account confirmed to Adweek. The agency will be responsible for handling media buying and planning for the league’s games. Havas Media will handle media buying and placement for the NFL’s digital and shopper account. A source close to the matter characterized the move as the NFL transferring the majority of the account from Havas to OMD.

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