The 3 Areas Where SXSW Both Shines and Stumbles, According to Top Execs

The festival's strengths and weaknesses are intertwined

Blindfolded attendees listen to psychotherapist Esther Perel speak on "the future of love, lust and listening" at SXSW Interactive on Friday. The festival has grown to attract a wide range of industries and audiences. Getty Images

SXSW Interactive is under way, drawing tens of thousands to Austin for the opportunity to network, learn about new tech and bask in the glow of some of the world’s most ambitious marketing stunts.

@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.