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The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they’re experiences, inventions, pranks, or simply ideas that defy terminology, these marketing concepts have consistently generated some of the biggest buzz a brand could hope for.
So now that you’ve hopefully seen our picks for the 25 best ads of 2018, let’s look back at the 15 ad-like or ad-adjacent campaigns that made waves in the cultural waters this year: