The 10 Biggest Brand Revamps of 2018

New logos, new typefaces and even new names abound

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


When it comes to looks, some of the biggest brands aren’t ending 2018 the way they started it. This year saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to more subtle facelifts that help breathe new life into a storied brand. Here are 10 of the most notable rebranding efforts from the past year.

image

Uber

Uber debuted its black-and-white symbol, a circular shape with an indent on the side, in February 2016.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in