The 10 Biggest Brand Revamps of 2018

New logos, new typefaces and even new names abound

When it comes to looks, some of the biggest brands aren’t ending 2018 the way they started it. This year saw several rebrands: from the extreme, which included name changes and unrecognizable logos, to more subtle facelifts that help breathe new life into a storied brand. Here are 10 of the most notable rebranding efforts from the past year.