Tennessee Titans Use Stadium AR to Bring Augmented Reality to NFL Games

Fans can view virtual elements on the field on their mobile device

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Augmented reality company Superba has launched its Stadium AR platform, designed to bring augmented reality experiences to attendees at large-scale sporting events and concerts.

The Stadium AR platform can be themed to any team or stadium, and includes support for event sponsors.

The Tennessee Titans became the first team to incorporate the Stadium AR platform into their games, with the technology debuting during the Titans’ season opener against the Los Angeles Chargers. 

Throughout the 2023 NFL season, fans will be able to scan a QR code in Nissan Stadium to launch the Titans AR experience, which will display effects like flames and the team’s logo on the football field.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in