On Wednesday President Donald Trump revoked protections for transgender students in public schools that gave them the ability to use the bathroom that corresponded with their gender identity. In a letter, the Trump administration explained that the protections, which were issued under the Obama administration, were “improperly and arbitrarily devised” and “without due regard for the primary role of the states and local school districts in establishing educational policy,” according to the New York Times.
After the decision was made public on Wednesday evening, major players in the tech space including Apple, Google, IBM and more issued statements supporting the transgender community.
“Apple believes everyone deserves a chance to thrive in an environment free from stigma and discrimination,” the company said in a statement to Axios. “We support efforts toward greater acceptance, not less, and we strongly believe that transgender students should be treated as equals. We disagree with any effort to limit or rescind their rights and protections.”
Google released its statement to Recode: “We’ve long advocated for policies that provide equal rights and treatment for all. We’re deeply concerned to see a roll-back in transgender students’ rights.”
IBM, meanwhile, wrote in a statement sent to The Hill that: “IBM has had an explicit policy of non-discrimination based on gender identity or expression since 2002, and we are opposed to discrimination in all its forms, including any policies that discriminate based on gender identity in education.”
Well-known executives at brands like Microsoft, Airbnb, and Salesforce took to Twitter to make clear that they support the trans community too:
On Thursday the Tumblr staff posted on its page that: “We support trans youth and are dedicated to maintaining a place for you to exist safely and with confidence—especially when some are dedicated to making it as difficult as possible.”
The statement continued: “You are valid, your identity is valid, your rights are not anyone’s to take away. You deserve to be treated with dignity and respect. We’re proud of you and will always fight for you.”
On Friday a spokeswoman for Tumblr sent Adweek this statement from Victoria McCullough, Tumblr’s social impact and public policy lead: “Tumblr is deeply committed to supporting and protecting LGBTQ+ equality. We do not tolerate discrimination of any kind, and the move to rollback federal protections for transgender students at a critical time in their lives is unacceptable.”
Politico also received statements from ride-sharing companies Lyft, ([Lyft] “oppose[s] this action and, as always, stand in support of the LGBTQ community”) and Uber (“[Uber is] proud of our longstanding opposition to harmful initiatives aimed at the LGBT community. [Uber will] continue to speak out against discriminatory actions and in favor of good policy that champions equality and inclusion for all.”)
Join the foremost brand marketers, such as Marc Pritchard, Brad Hiranaga, Kory Marchisotto and more, for Brandweek Masters Live on Sept. 14-17. Secure your pass and learn from the brand masters.