Take a Tour of T-Mobile and Taco Bell’s Hybrid Pop-Up That Gives Out Free Tacos

T-MoBell is a limited-run experience open in three cities across the U.S.

Video: Dianna McDougall; Editor: Josh Rios
Headshot of Ann-Marie Alcántara

Taco-shaped foam heads, a limited-edition slushy, and free merchandise: That’s what a visit to T-Mobell, the pop-up concept shop from T-Mobile and Taco Bell, has to offer customers.

The pop-up shop, operating in three different cities (New York, Los Angeles and Chicago) for just three days, is part of the ongoing partnership between the two brands. The two originally came together in February to give customers free tacos every Tuesday and have since given out 14 million.

Check out what the experience is like in our video—or in real life, at T-Mobile’s signature stores in each city.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.