Take a Look Inside Hershey’s Epic New Times Square Store

It's filled with treats, AR experiences and Instagram-worthy moments

Hershey's brings all your chocolate dreams to life in its new NYC shop. Jason DeCrow/AP Images for The Hershey Company

When you step inside the new and improved Hershey’s store (three times the size of the original) located in the heart of New York’s Times Square, the scent of delicious warm chocolate hits you, full-force. It’s not just because Hershey’s Chocolate World is stacked with chocolate products either.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.