Take a Look Inside Hershey's Epic New Times Square Store

It's filled with treats, AR experiences and Instagram-worthy moments

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When you step inside the new and improved Hershey’s store (three times the size of the original) located in the heart of New York’s Times Square, the scent of delicious warm chocolate hits you, full-force. It’s not just because Hershey’s Chocolate World is stacked with chocolate products either.

The team worked with scent experts to develop three different smells for the store. As you make your way through the aisles of candy and treats, you’ll be struck with a different smell, from a classic Hershey’s chocolate bar to warm caramel.



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