A celebrity doesn’t star in Toyota‘s 2024 Super Bowl spot. It doesn’t spotlight the 2024 Tacoma’s new features, either. The ad is all about the truck’s grab handle.
Truck passengers hold onto the handle for dear life during the truck’s off-road adventures. They scream, swear and clutch the handle while along for a ride.
Toyota hadn’t planned to air an ad during Super Bowl 58, but its marketing leaders changed their minds when partner CBS Sports reached out only a few weeks ago with available inventory. Serendipitously, two spots Toyota planned to roll out during its new 2024 Tacoma launch campaign were available.
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