General

Taco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets

The tortilla snacks are coming in May

As a nod to the chips' namesake, the packaging design looks nearly identical to the famed sauce packets. Taco Bell

By Kristina Monllos

March 22, 2018

If you love the taste of Taco Bell’s hot sauce packets, then you’ll be excited about the company’s latest innovation: Tortilla chips based on  the mild and fire sauces.

Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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