Taco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets

The tortilla snacks are coming in May

As a nod to the chips' namesake, the packaging design looks nearly identical to the famed sauce packets. Taco Bell

If you love the taste of Taco Bell’s hot sauce packets, then you’ll be excited about the company’s latest innovation: Tortilla chips based on  the mild and fire sauces.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.