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Taco Bell’s first foray into fake movie trailers (“Web of Fries”) was so successful, the chain quickly made a sequel (Web of Fries 2). Now, the brand is back with another trailer, Retrieval, but this time James Marsden is the star (the first iteration starred Josh Duhamel) and the spot is spoofing the sci-fi genre rather than mystery.
The point, of course, is to let fans of Taco Bell’s nacho fries know that the fries are coming back to the menu but to do so in a way that continues to build hype around their return.