Adweek’s 2020 Experiential Awards Honor Taco Bell Hotel, HBO Activations and More

Amazon Prime, Comedy Central and agency Giant Spoon also received multiple top honors

Clockwise from top: Living Jiagu, Google/MediaMonks; Fortnite E3 Experience, Epic Games/FG|PG; The Flaming Lips, Google/Deeplocal; Unicef Backpack Graveyard, Unicef/in-house

Prior to the Covid-19 pandemic, experiential was one of marketing’s most dynamic and rapidly growing fields. Now the industry is exploring what form such activations can safely and effectively take going forward, and our second annual Experiential Awards suddenly carries an extra layer of celebration—and unexpected poignancy.

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