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The Fader was one of many brands to drop out of SXSW days before the host city of Austin, Texas canceled the event due to public health concerns over COVID-19.
The decision was heartbreaking for the music magazine, which had to scrap plans for Fader Fort, its annual multi-day concert experience showcasing local and emerging artists, which has been a mainstay of SXSW since originating at the festival in 2002.
With a physical Fader Fort no longer an option, the brand has decided to take the experience digital to a global audience for the first time.
The Fader will stream a daylong broadcast of Fader Fort on March 31, featuring more than 40 exclusive, curated performances from emerging and well-known musicians.
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