Supermarket Waitrose Saves Party Mishaps in a Christmas Ad for Fun Grown-ups

The holiday campaign injects the British brand with modernity and humor in a competitive landscape

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The tree is lit and the hosts are bedazzled for their Christmas party, but things keep going wrong. First the guests arrive too early, then two people get locked in the bathroom and the power goes out. 

Yet the revelers can overlook these mishaps, because the real star of the party is food like mince pies, salmon mousse and panettone from Waitrose, the premium British supermarket.  

Waitrose has a simple message this holiday season: “Even if things go awry, great food makes it all better,” said Nathan Ansell, the retailer’s customer director. 

As the Christmas advertising frenzy begins–often called the U.K.’s



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