Super Bowl Spot With Kris Jenner Encourages Twisting Oreo Cookies to Make Everyday Decisions

The campaign shows that some historical milestones may have been the result of a twist

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Everyone who has ever enjoyed an Oreo cookie knows the pleasure of twisting the top off to get to the cream center. But few have probably made lifelong decisions based on which hand the cream lands.

Oreo’s Super Bowl spot, done in partnership with The Martin Agency, will air in the second quarter of the game, and it finds that some moments in history, both long ago and recent, may have been the result of twisting an Oreo apart.

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