Lindt Celebrates Blissful Moments in Its First Super Bowl Ad

“Life is a Ball” will run in the Big Game’s first quarter

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Premium chocolate maker Lindt & Sprüngli will make its Super Bowl debut in 2024 with a 30-second spot titled “Life is a Ball.”

Running in the game’s first quarter, the ad shows people from all walks of life enjoying Lindor truffles, the brand’s ball-shaped candies. The ad features the 1957 Perry Como track “Round and Round,” with the song’s lyrics appearing on the screen throughout the spot.

Life is a Ball was produced by Grey Toronto and directed by The Greatest Showman director Michael Gracey.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in