Lindt Celebrates Blissful Moments in Its First Super Bowl Ad

“Life is a Ball” will run in the Big Game’s first quarter

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Premium chocolate maker Lindt & Sprüngli will make its Super Bowl debut in 2024 with a 30-second spot titled “Life is a Ball.”

Running in the game’s first quarter, the ad shows people from all walks of life enjoying Lindor truffles, the brand’s ball-shaped candies. The ad features the 1957 Perry Como track “Round and Round,” with the song’s lyrics appearing on the screen throughout the spot.

Life is a Ball was produced by Grey Toronto and directed by The Greatest Showman director Michael Gracey.

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