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Premium chocolate maker Lindt & Sprüngli will make its Super Bowl debut in 2024 with a 30-second spot titled “Life is a Ball.”
Running in the game’s first quarter, the ad shows people from all walks of life enjoying Lindor truffles, the brand’s ball-shaped candies. The ad features the 1957 Perry Como track “Round and Round,” with the song’s lyrics appearing on the screen throughout the spot.
Life is a Ball was produced by Grey Toronto and directed by The Greatest Showman director Michael Gracey.
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