Suffering From Mayophobia? These Kits Help Haters Fall in Love

Kraft teamed up with Wieden+Kennedy NY in an effort to sway mayo critics

Mayonnaise isn’t for everyone. To its most ardent defenders, it’s a necessary cure to a dry sandwich or chicken salad. For others, it’s a gloppy deterrent. And then there are those who remain thoroughly unsettled by this pervasive and somewhat divisive sauce.