Suffering From Mayophobia? These Kits Help Haters Fall in Love

Kraft teamed up with Wieden+Kennedy NY in an effort to sway mayo critics

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Mayonnaise isn’t for everyone. To its most ardent defenders, it’s a necessary cure to a dry sandwich or chicken salad. For others, it’s a gloppy deterrent. And then there are those who remain thoroughly unsettled by this pervasive and somewhat divisive sauce.

If the thought of mayonnaise inspires a deep shudder, Kraft Mayo says that you may be suffering from Mayophobia. Luckily, the Kraft Heinz brand is giving away something aimed at quelling the inexplicable aversion: the Overcoming Mayophobia Kit.

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