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For last year’s Super Bowl, Belgian beer brand Stella Artois crafted a luxe European-style experience for Miami residents and visitors. It was an elaborate pop-up, dubbed Port de Stella, which featured musical performances, celebrity guests, dinners and boat rides on branded yachts.
But with in-person brand activations largely impossible this year, Stella Artois is aiming to give consumers a taste of “The Life Artois” through a regional Super Bowl ad instead, starring rock legend Lenny Kravitz.
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