Starbucks Hopes This Year’s Holiday Cups Will Serve as a ‘Messenger of Joy’

Seasonal beverages return to stores

starbucks cups
Continuing a tradition it began in 1997, Starbucks is once again introducing a new line of holiday cup designs and seasonal beverages to fill them. Starbucks

Pandemic or not, there are still a few things you can rely on with the arrival of the holiday season. One of those is the perennial Starbucks holiday cups, first introduced in 1997.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.