Starbucks Founder Howard Schultz Shares 4 Key Insights About Brand Purpose at SXSW

The centrist argues companies have to do more for people

Starbucks founder Howard Schultz has not said definitively whether he will run for president. As he’s mulling over the idea, he says he’s speaking to Americans across the country and presenting them with a possible centrist candidate as an answer to what he believes is a broken two-party system. Schultz, over the course of a panel with CNN’s Dylan Byers at South by Southwest in Austin, argued that if he were president he would convince businesses to do more for people. Below are the key insights on brand building, capitalism, businesses doing good and the Howard Schultz brand from the discussion.