Standing Out at SXSW Means Creating Experiences Interlaced With Relevant Tech

Though not everyone is convinced that the fest is worthwhile

Making the most of what can be an overwhelming festival. Getty Images

March is upon us, which means that marketers across the industry are gearing up for SXSW to check out the latest activations and panels from industry experts. For brands and tech companies looking to make a splash and create something that will really resonate, the festival is the perfect opportunity to unleash an experiential activation that draws their audience (and potential newcomers) and retains them for the long term. Ideally, anyway.

@neco_ornot Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.