Standing Out at SXSW Means Creating Experiences Interlaced With Relevant Tech

Though not everyone is convinced that the fest is worthwhile

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

March is upon us, which means that marketers across the industry are gearing up for SXSW to check out the latest activations and panels from industry experts. For brands and tech companies looking to make a splash and create something that will really resonate, the festival is the perfect opportunity to unleash an experiential activation that draws their audience (and potential newcomers) and retains them for the long term. Ideally, anyway.

We asked our Adweek Advisory Board—comprised of 23 leaders across marketing, media and technology—to weigh in with their thoughts on what it takes to create a stunning SXSW activation that’ll stick in consumers’ minds throughout the rest of the year and if it’s worthwhile for your organization to get involved in the festival.

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