Squarespace’s Super Bowl Ad Will Show Winona Ryder Visiting Her Hometown

The actress hails from Winona, Minnesota

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

After sitting out of the game last year, Squarespace is returning to the Super Bowl with a spot starring Stranger Things actress Winona Ryder visiting her namesake hometown.

Residents of Winona, Minn., where Ryder was born, have spotted her filming the ad in recent weeks, as is evidenced by reports in local press. In a nearly two-minute teaser video that Squarespace released today, locals of Winona share that, unsurprisingly, news of sightings like this tend to spread fast in a town of its size (about 26,000 people).

One

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in