Sprite’s Latest Campaign Encourages Black Youth to Vote

A series of spots will debut during BET's Hip-Hop Awards

a woman looking through a camera and a scene of people outdoors with the hashtag create your future above
Sprite’s “Create Your Future” campaign will run through Election Day. Sprite

With the presidential election one week away, Sprite is encouraging Black and multicultural youth to make their voices heard at the polls.

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@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.