AdFreak

Spotify's Year-End Ad Campaign Visualizes a Decade of Listening Habits

Bet you can't guess which day of the week has the most plays of Rebecca Black's Friday

The year-end campaign includes OOH, digital, social and TV components in 21 markets. Spotify

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Spotify is splashing huge Bonnie Tyler heads and horses in cowboy boots across billboards for its annual year-end Wrapped campaign, which rolled out on Dec. 5.

This year it’s not just looking back on 2019; it’s looking back on an entire decade. And what did the world listen to over the past 10 years, asks the largest music streaming service? Well, a whole lot of Bonnie Tyler during the 2017 solar eclipse, for one.

As usual, Spotify