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LAS VEGAS—Spotify has never been shy about sharing insights from its music streaming platform. Now, for what Spotify says is a first for the platform, it’s giving advertisers the ability to get their own insights with a new ad insertion program for podcasts.
Announced this morning at CES 2020, the new program called SAI (Streaming Ad Insertion) will leverage the same technology the streaming service had already been using for its free, ad-supported music service to “unlock the potential” of a medium still relatively new to advertisers.
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