Spotify’s Year-End Ad Campaign Visualizes a Decade of Listening Habits

Bet you can't guess which day of the week has the most plays of Rebecca Black's Friday

an ad in a subway of a blonde woman with big hair where her headshot gets increasingly bigger
The year-end campaign includes OOH, digital, social and TV components in 21 markets. Spotify

Spotify is splashing huge Bonnie Tyler heads and horses in cowboy boots across billboards for its annual year-end Wrapped campaign, which rolled out on Dec. 5.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.