Spotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Born

New ad format hopes to break through the clutter

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Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star features new songs from Gaga and Cooper. In an effort to highlight that music, Warner Brothers (the studio behind the film, which is Cooper’s directorial debut) worked with Spotify to produce a video ad with 3D sound.

The ad, which mimics the surround-sound effect of being in the theater when the viewer has on headphones, is a first of its kind, according to Spotify and Warner Bros.

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