Spotify and Warner Bros. Created a Spot With 3D Sound to Promote A Star Is Born

New ad format hopes to break through the clutter

Lady Gaga and Bradley Cooper sing together in A Star Is Born. Warner Bros

Bradley Cooper and Lady Gaga have charmed audiences with their undeniable chemistry in the latest remake of A Star Is Born. This time, the tale of a country rock star and an up-and-coming pop star features new songs from Gaga and Cooper. In an effort to highlight that music, Warner Brothers (the studio behind the film, which is Cooper’s directorial debut) worked with Spotify to produce a video ad with 3D sound.

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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.