Splash House's Groundbreaking Cannabis Sponsorship Could Hint at the Future of Festivals

The California event's Green Dragon dispensary deal includes a consumption lounge, mobile app for on-site deliveries

As many as 60,000 people are expected to flood into Palm Springs over the next two weekends for an upscale dance party called Splash House, where the exclusive cannabis sponsor will be as prominent as the poolside DJ sets and misting fans.