Retailing

Sparkly Booted Boy Bangs Out Aerosmith Classic on Church Organ as TK Maxx Celebrates 'Special' Christmas

The W+K London campaign—the retailer's largest—was created with the aim of capturing a moment in time for 2021

Sparkly Boot-Wearing Boy Bangs Out Aerosmith Classic on a Church Organ as TK Maxx Celebrates 'Special' Christmas — 'What we really want is that people have that sense of joy and connection with the business and the role it can play,' Deborah Dolce, group director at TK Maxx, told Adweek. TK Maxx

By Stephen Lepitak

November 5, 2021

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Christmas is full of surprises, not least in this TK Maxx ad that sees a young boy bang out Aerosmith’s “Walk This Way” on an old church organ during the local talent show.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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