Challenger Brands

Spanx’s Sara Blakely on Launching a Billion-Dollar Business During Tough Times

The founder offers lessons in resilience and marketing your "why" rather than the product

Sara Blakely founded Spanx with just $5,000. Adweek

By Richard Collings

February 23, 2021

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change.

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Richard Collings
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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