Challenger Brands

Spanx's Sara Blakely on Launching a Billion-Dollar Business During Tough Times

The founder offers lessons in resilience and marketing your "why" rather than the product

Sara Blakely founded Spanx with just $5,000.Adweek
Headshot of Richard Collings
By Richard Collings

February 23, 2021

Sara Blakely, the founder of innovative shapewear brand Spanx, says difficult times can provide the most fertile ground for change.

Headshot of Richard Collings

Richard Collings

Richard Collings is a retail reporter at Adweek.

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