Shapewear Marketplace Shapermint Harnesses the Power of Television to Boost Traffic

The direct-to-consumer company was founded in 2018 and is already on track to achieve $170 million in sales this year

Models wearing Shapermint
Shapermint wants to boost traffic to its website. Shapermint

Shapewear marketplace Shapermint, like a number of direct-to-consumer brands such as Mack Weldon, recently expanded its presence on television, taking advantage of lower pricing during the pandemic, even though spending by the category has fallen this year.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.