Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Shapewear marketplace Shapermint, like a number of direct-to-consumer brands such as Mack Weldon, recently expanded its presence on television, taking advantage of lower pricing during the pandemic, even though spending by the category has fallen this year.
During the second week of August, the brand began airing its “Feel Like the Masterpiece You Are” ad campaign on national television on channels and networks such as TLC, Hallmark, MTV, Bravo, E! and Lifetime, as well as specific programs like The Kelly Clarkson Show.
Shapermint
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in