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South by Southwest (SXSW), the annual gathering of interactive, tech and music festivals taking place over 10 days in Austin, Texas, has been canceled due to concerns about the spread of coronavirus.
The announcement late Friday came two days after officials insisted that canceling the event would not improve the safety of Austin residents. But major attendees and participants had been backing out of the event all week. This is the first time in 34 years the show will not go on—in 2019, attendance topped 417,400 across all events.
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