Sour Patch Kids Opens First-Ever Interactive Candy Shop in New York

The candy brand is partnering with retailer IT'SUGAR to operate the store

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Amid the novel coronavirus pandemic, the New York retail landscape isn’t seeing many new store openings. But thanks to Sour Patch Kids, there’s a new business on the block.

The block in question is at Bond Street and Broadway, where candy brand Sour Patch Kids is opening its first-ever store to celebrate its 35-year anniversary. This permanent location functions as an interactive brand experience with Sour Patch-themed candy stations, smoothies, ice cream, edible cookie dough and other sugar-filled sweets available for purchase.

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